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Your objectives
We’ll help you set up your marketing automation solution, ensuring that it integrates seamlessly with your existing operations. From configuring automated workflows to training your team in new features, we’re here to guide you every step of the way. Our aim is to help you maximize the effectiveness of your marketing, optimizing your efforts and increasing customer engagement through sophisticated automation techniques.
Increase in productivity
Task automation, at the heart of our inbound marketing strategies at Happy Biz, plays a crucial role in improving the productivity of sales and marketing teams. By automating repetitive processes and administrative tasks, we free up valuable time for teams, allowing them to focus on higher value-added activities such as creative strategy, data analysis and customer interaction.
Optimise ROI
By automating marketing processes, we can significantly reduce the cost of customer acquisition. This increased efficiency is due to the ability of marketing automation to target the right prospects at the right time, with personalised messages that increase the chances of conversion. What's more, automation makes it possible to track and analyse user behaviour more accurately, helping to fine-tune strategies to achieve higher conversion rates.
Get qualified leads
One of the most significant contributions of marketing automation, as implemented by our Happy Biz agency, is the improvement in the quality of the leads generated. By automating the segmentation and targeting processes, we are able to filter and identify the most relevant prospects who are most likely to convert. This precision in targeting means that sales teams receive more qualified leads, increasing the chances of conversion and reducing the time and effort needed to close a sale.
The key stages of our Marketing Automation service
Audit & definition of your marketing automation strategy objectives
We start every marketing automation project with a thorough audit and a clear definition of strategic objectives. This audit involves a detailed assessment of your current marketing processes, your digital tools, and the effectiveness of your existing campaigns. By identifying the strengths and weaknesses of your current strategy, we can define specific objectives for automation. These objectives can include improving lead generation, increasing customer engagement, reducing sales lead times, or increasing the ROI of marketing campaigns. Our goal is to ensure that the marketing automation strategy we implement is perfectly aligned with your overall business objectives, while being tailored to the unique needs and challenges of your company.
Tool selection & implementation
We start by evaluating a range of marketing automation solutions, taking into account their functionality, their compatibility with your existing systems, and their ability to meet your specific objectives. Our selection is based on a rigorous analysis of your needs, the size of your business, and the complexity of your marketing operations. Once the ideal tool has been selected, we implement it. This phase includes configuring automated workflows, integrating the tool with your other systems (such as CRM, customer data platforms, etc.), and setting up pilot campaigns to test and adjust the configuration.
Definition and implementation of workflows
This stage begins by identifying your communication objectives and understanding the typical customer journey within your company. Based on this information, we design personalized, targeted email sequences designed to engage with your customers and prospects at different stages of their journey. These workflows can include welcome emails for new subscribers, educational email series to nurture leads, automated reminders for abandoned shopping carts, or loyalty campaigns for existing customers. Each email is carefully crafted to deliver a relevant and engaging message, with clear calls to action and precise segmentation to increase relevance.